It shows cash shakespeare inflow and outflow over a period of time and is used for internal planning. It is of prime interest to the lender and shows how you intend to repay your loan. Cash flow statements show both how much and when cash must flow in and out of your business. Three-year Income Projection a pro forma Income p l (Income) Statement showing projections for your company for the next three years. Use the revenue and expense totals from the Pro forma cash Flow Statement for the 1st year's figures and project for the next two years according to expected economic and industry trends. Projected Balance Sheet Projection of Assets, liabilities, and Net Worth of your company at end of next fiscal year. Break-even Analysis The break-even point is the point at which a company's expenses exactly match the sales or service volume.
Do not do this part of your plan until you have finished those two sections. Financial documents are the records used to show past, current, and projected finances. The following are the major documents you will want to include in your Business Plan. The work is much easier if they are done in the order presented because they build on each other, utilizing information from the ones previously developed. Summary of Financial needs (needed only if you are seeking financing) This is an outline giving the following information: Why you are applying for financing How Much capital you need loan Fund Dispersal Statement (needed only if you are seeking financing) you should: Tell How. Back Up your statement with supporting data. Pro forma cash Flow Statement (Budget) This document projects what your Business Plan means in terms of dollars.
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Who will be responsible for periodic financial statement analysis? Legal: Who will you retain for an attorney? (Keep 'murphy's Law' in mind.) Insurance What kinds of insurance will you carry? (Property liability, life health) What will it cost and who will you use for a carrier? Security Address security in terms of inventory control and theft of information (online and off). Part II: The marketing Plan What is a marketing plan? The marketing Plan defines all of the components of your related marketing strategy.
You will address the details of your market analysis, sales, advertising, and public relations campaigns. The Plan should also integrate traditional (offline) programs with new media offer (online) strategies. Overview and goals of your Marketing Strategy market Analysis Target Market (identify with demographics, psychographics, and niche market specifics) Competition (describe major competitors assessing their strengths and weaknesses. Market Trends (identify industry trends and customer trends) Market Research (describe methods of research, database analysis, and results summary) Marketing Strategy general Description (budget allocations on- and off-line with expected rois) Method of Sales and Distribution (stores, offices, kiosks, catalogs, d/mail, website) Packaging (quality considerations. This section of the business plan is the quantitative interpretation of everything you stated in the organizational and marketing plans.
Location, describe your projected or current location. Project costs associated with the location. Include legal agreements, utilities forecasts, etc. Note: If location is important to marketing, cover in Part ii - the marketing Plan. Legal Structure describe your legal structure and why it is advantageous for your company.
List owners and/or corporate officers describing strengths (include resumes). Management List the people who are (or will be) running the business. Describe their responsibilities and abilities. (Include resumes in Supporting Documents) Personnel How many employees will you have in what positions? What are the necessary qualifications? How many hours will they work and at what wage? Project future needs for adding employees. Accounting legal Accounting: What system will you set up for daily accounting? Who will you use for a tax accountant?
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Swot analysis (strengths, weaknesses, opportunities, and threats that your company will face, both internal and external). Products or Services, if you are the manufacturer and/or wholesale distributor of a product: Describe your products. Tell briefly about your manufacturing process. Include information on suppliers and availability of materials. If you are a retailer and/or an e-tailer: Describe the products you sell. Include information about your sources and handling of inventory and fulfillment. If you provide a service: Describe your services List future products or services you plan to provide. Administrative plan, intellectual Property, address Copyrights, Trademarks, and Patents. Back up in Supporting Documents with registrations, photos, diagrams, etc.
Competitors toulmin (direct and indirect list their strengths and weaknesses. Your Company's Competitive advantages, financial Projections (summary of Income Statement Projections for next 3 years). Note : Write the executive summary after you have completed your business plan. It is a summary. Part I: The Organizational Plan, what is included? This section should include a "summary description of your business" statement followed by information on the "administrative" end of your company. Summary description of the business, in a paragraph or two give a broad overview of the nature of your business, telling when and why the company was formed. Then complete the summary by briefly addressing: mission (projecting short- and long-term goals) business model (describe your company's model and why it is unique to your industry) strategy (give an overview of the strategy, focusing on short- and long-term objectives) strategic relationships (tell about any.
all of the key points. This is a key section if you are seeking funding. Your Company (introductory overview - who, what, where it is and why it is unique). Market Opportunity (opportunities your company is positioned to take advantage of). Capital Requirements, Breakdown of Uses of Funds, repayment of loan or Benefits to Investors. (include only if you are seeking funding). Mission Statement, management (who they are and strengths each one brings to the company).
If you do business internationally, a business plan provides a standard means of evaluating your products' business potential in a foreign marketplace. Business Plan Outline, the following pages provide a suggested outline of the material to wood be included in your business plan. Your final plan may vary according to your specific needs or individual requirements of your lender or investor. Cover Sheet (Serves as the title page of your business plan). Name, address, and phone number of the company. Name, title, address, phone number of owners/corporate officers. Month and year your plan was prepared.
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Business Planning, what are the benefits? Every wholesale, retail, and/or service business can benefit from the preparation of a carefully written business plan. There are two main purposes improve for writing that plan. There is an additional benefit if you do business internationally. Your business plan will serve as your guide during the lifetime of your operation. It is the blueprint of your business and will provide you with the tools to analyze your operation and implement changes that will increase your sales and, ultimately, your profitability. A business plan is a requirement if you are planning to seek financing. It will provide potential lenders or investors with detailed information on all aspects of your company's past and current operations and provide future projections.